Info with Impact: Content Design for Speaking and Writing

Use IE's Message Map, PEARL Principles, and content organizing tools to:

Organize and edit information faster
Get to the crux of a message and avoid the 'data dump'
Identify the 5 levels of detail and determine which to use
Analyze what specific listeners need or want to know
Set memory hooks to emphasize key points
Structure communications for understanding and impact

This 1-day workshop is designed for 12 participants. However, the program can be adapted as a 2-3 hour interactive presentation for group sizes of up to 100 people.

Info with Impact:

Content Design for Speaking
and Writing

How many meetings, presentations, or voice-mails have you listened to where, at the end of it, you had to ask yourself "What was the point?". Business communications should be clear, succinct, listener focused, and interesting with the most important points easily remembered.

This course is for any business professional who regularly needs to develop presentations, explain technical concepts, persuade and motivate others, present data, or make recommendations.